5 reasons why your business needs social media in 2022

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Do you have a website, but no social media presence? Here are 5 reasons to start now!

If you have a business, I think it’s important that you start a social media marketing campaign. A lot of business owners and entrepreneurs tend to forget about social media marketing, but it is becoming equally as important as Google AdWords, blog posts, or setting up supply chains. If you are currently reading this article with your eyebrow raised and thinking “social media is a waste of time!” then let me go back to the basics, and explain why all businesses should have social media marketing campaigns.

1. Social media can help spread the word about your business or brand.

Spread the word with social media about your business or brand. It gives you an avenue to engage with people and allows you to create content that can be shared easily by others. It can also give you direct insight into what your customers are thinking and feeling about your business so that you can make changes as necessary and create even better experiences for them in the future.

2. Social media marketing can improve your search engine rankings.

Marketing on social media can improve your search engine rankings. Social signals are becoming increasingly important to search engines like Google and Bing – so if you have more followers and engagement on social channels, you’re more likely to have better rankings in search results. How do these two things relate? Well, social media marketing can help improve your SEO efforts — if done correctly. Social media accounts can also help you build backlinks. 

Backlinks are links from other websites that “link back” to your website. For example, let’s say you write an article or blog post for a website in your industry. This website will then link back to your website as a reference source. Search engines like Google refer to this linking as “votes of confidence” because it shows them that other related websites trust and respect you.

3. Social media can help you build and maintain your reputation using social proof

Being active on social media is a great way to get feedback about your products or services whilst developing relationships with your customers — and with potential customers. It can also help you build and maintain your reputation, in the same way, that word of mouth from a trusted friend helps you make decisions.

Just being on a social network can give you some “social proof,” which is essentially a recommendation from someone who knows you. It’s more than just what people say about you in person; it’s online recommendations, reviews, discussions and even mentions of your brand name. People are constantly on the lookout for signs that they should trust you, and social proof is one of the quickest ways to establish trustworthiness.

4. Social media is an effective customer service tool

Social media is an effective customer service tool because most people are on social networks multiple times per day. If they’re happy with your products or services, they can share their positive experience with their friends and followers. If they need help (or have a complaint), they can reach out to you in the same place they already turn to for help: Facebook, Twitter and Instagram.

Engaging with customers on social networks means that you can react in real-time and solve issues quickly before they make the news or go viral. Remember: A happy customer tells one person about their experience; an unhappy customer tells everyone.

5. Social media makes you look more professional

In the digital age social media is everywhere these days, and if you don’t have at least one account set up, it can make your business look less than reputable. Social media makes it easy for customers to find information about your business. It also gives them quick access to customer service. If people cannot easily find information about your business online, they might question whether or not you are a legitimate business. This isn’t good for any business, but especially if you are just starting out!

The takeaway

So if we haven’t convinced you as to how social media can benefit your business, there are numerous other benefits to social media marketing, but these are some of the main reasons why you should give it a try. It’s a relatively cheap marketing method that can help you get your name out there and boost your brand recognition in a competitive market. If you need help with actually setting up your business’s social media presence, just get in touch, we’re happy to help.

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