Your Website should be designed and tailored to your audience to give the best user experience possible.
Web design is often overlooked for businesses new to the digital world. Its important it is designed to match your business as it’s your brand’s shop window and key to be designed right. Ideally with the help of a professional website designer you can enhance your brand and generate leads and new customers. Like a shop, you would display all your products and services as a good visual representation to encourage a purchase.
In this article, we will see why good website design is important for your audience.
Your brand
Your website is a reflection of your business. It is usually one of the first things people look at to get to know what you stand for and sets a first impression.
Your website design elements, like colours, fonts, images is your brand identity. It needs to match to your product, your logo and even the tone of your content.
Layout design
Layout is hugely important. It’s about finding a balance in how your pages are laid out and getting relevant and important information of your product/service to stand out in key areas. You need to keep the layout clean and easily readable otherwise you run the risk of potential customers leaving your website.
In the design world, grids are key to create a clean and well structured layout. Tied in with other elements you can guide your visitor to potential conversion points or areas of interest to keep them in your digital space.
Fonts
In clear terms a font should be easily readable. You can sway to other types of fonts if it fits your target audience such as a childminding website may use more fun rounded typefaces, where as a software company will use a very clear and sharp font.
Check out this article on how to use fonts from creative blog: https://www.creativebloq.com/advice/5-types-of-font-and-what-to-use-them-for
Navigation
If you walk into a supermarket how often do you look for signs to find what you are looking for?
Your navigation should be the simplest thing on your website to understand. It will keep your visitor on your site for longer and increase engagement, but just as importantly, help them what they are looking for and improve your user experience. The last thing you want is a visitor being frustrated and leaving to one of your competitors.
A few things like breadcrumb trails and highlighted blocks of content can also add to the basic navigation.
Conclusion
A well designed website can be hugely beneficial for your business if done correctly. It can also have a negative impact on your brand if not designed properly.
These are just a fey key elements that play a part in the whole customer journey within your digital space. If you want to truly get your brand across, building a website that not only looks good, but also has the best user experience to engage with your business is paramount.
