We explain the benefits of pay per click advertising from an experienced expert’s perspective.
The Basics of PPC Advertising
So what exactly is PPC advertising? PPC stands for Pay-per-Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
For example, if we bid on the keyword “Web Design,” our ad might show up in Google’s sponsored links when someone searches for that term. We’d only pay when our ad was clicked though (hence our “PPC” moniker). Once our ads are live, we can track statistics such as the number of impressions and the number of clicks.
PPC advertising is a common online business strategy used when marketing online. PPC is commonly used for SEO campaigns as well. While it may seem like an expensive option for small businesses, there are a lot of benefits to pay per click. If you already know a little about search engine optimization and are looking for options other than blog posts and content writing, PPC may be a good fit for you and your business. There is definitely more involved but that doesn’t mean that it’s out of reach for any business. And, like SEO, it can be really beneficial to your bottom line. In this post, I am going to walk you through some of the most important details of PPC advertising to help you determine if this method is right for your business.
PPC advertising drives quality traffic to a website.
When you advertise on Google — the most popular search engine — your ad shows up at the top of the organic listings. Users trust this area and click on it more often than any other place on search engine result pages (SERPs) because it’s where they expect to find the most relevant results. This means that when you bid for keywords and show up in these top spots, you’re driving highly qualified traffic to your website — people who are looking for what you offer and are interested in making a purchase.
PPC advertising helps build brand awareness.
If you’re just starting out or you have a low-recognition brand, it can take time to build brand recognition through SEO strategies. In the meantime, PPC ads can help educate consumers about your products or services and increase your brand’s visibility on search engine results pages. As search engines deliver more relevant results, searchers are less likely to click on sponsored ads, but some people still do click on them. And if they’ve already seen your ad multiple times, they’ll be more likely to click on it when they do see it.
It can help to increase conversions.
If you have a website but not a lot of traffic going there, it may not be turning into sales or leads for your business. The reason is that many people need to see an advertisement several times before they will click on it. Pay-per-click (PPC) advertising allows you to pick exactly which keywords you want your ad to show up for, meaning that if someone searches for those words, they will most likely see your ad and click through to your site.
PPC advertising allows for real time monitoring of your campaign.
Aside from the potential reach of your audience, you also want to consider the cost of any advertising method. Compared to other advertising platforms, PPC ads allow for real time monitoring of your campaign. You can see how many people are clicking on your ads and adjust your budget accordingly to help you get the most out of your ad spend.
When you’re working with a small business budget, this real time tracking and monitoring can give you peace of mind. Traditional advertising methods such as print or radio ads require a large upfront investment, but with PPC ads, you only pay when someone clicks on your ad! This will allow you to get your products and services in front of as many people as possible without breaking the bank!
PPC advertising campaigns are targeted and measurable.
PPC ads are measurable. You know how many times your ads were displayed (“impressions”) and how many people clicked on them (“clicks”). You can track how many times people took further action as a result of seeing your ads (called “conversions”), and you can use that information to determine the ROI of your PPC campaign
The right strategy can lead to higher conversion rates.
On the surface, PPC advertising seems pretty straightforward. You bid on keywords and if your bid is high enough and your landing page relevant enough, you show up in search results when users enter those keywords. Then, every time someone clicks on your ad, you pay the amount you bid for that keyword.
But there’s a lot more to it than that — especially for small businesses with limited resources to waste on ineffective campaigns. A good PPC strategy can be a game changer for any business, but doing it wrong is easy and very costly.
It has an immediate impact on business growth.
It has an immediate impact on business growth. The great thing about PPC advertising is that you can turn it on and off whenever you want. A few clicks and your ads will start showing up in Google’s search results, attracting new customers to your website. You can also set daily budgets so that you don’t spend more than you’re comfortable with.
PPC helps you target the most valuable potential customers. With the right PPC campaign, you can target the people who are most likely to buy from you instead of wasting time reaching out to those who aren’t interested. You can show your ads to people in certain locations so that they’re only reaching people near your store, or target people according to their age or gender.
Why it’s worth considering PPC for your business
Pay-per-click advertising (PPC) is a very popular marketing tactic for small businesses that have never tried it and even for those who have. The reason: It’s a great way to reach new customers and grow your business if you know what you’re doing.
But there are a lot of misconceptions about PPC and how it works, so it can be kind of intimidating. If you’re considering PPC for your business please do not hesitate to get in touch. We can offer you free advice on whether PPC advertising is right for your business.
The Takeaway
A well-managed pay-per-click campaign brings value to any small business, driving traffic and brand awareness in the process, and provides a clear advantage over organic search results. If you’re a small business just starting out, PPC advertising can be a good way to gain more exposure on the web, and hopefully drive some qualified traffic that will turn into sales. If you need help creating effective ads, you may want to consider getting in touch with us and we can explore the handling of these responsibilities for you. Overall, PPC advertising can be a useful tool for small businesses as they try to build an online presence and get their name out there.
