Why you need Google Analytics tracking your website data

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Do you have a brand new website, but are you getting visitors? Where are your visitors bouncing and leaving to go to your competitors?

These are just a couple of question that Google Analytics can help answer.

What is Google analytics?

Google analytics is a powerful tool provided by Google that gives amazing insight into who is visiting your website and how your website is performing.

With a huge market share of 56% of all websites using Google analytics, its something that is industry standard.

The best part of it, is the tool is absolutely free.

Google analytics tracks the amount of traffic you are getting

Having the ability to see how much traffic you are getting on your website gives you a great insight on how your website is performing. It gives you a benchmark to see how your site is growing with authority which in turn can lead to more customers and awareness of your brand.

Key features:

  • Amount of traffic your website is receiving 
  • Where your traffic is coming from
  • Single page traffic so you can see what’s most popular
  • Conversion metrics to track how many people email, buy etc
  • Demographic information of visitors like where they live
  • What device your traffic is visiting from


It doesn’t matter if you are a small freelance business or a huge corporate business. This information is invaluable to optimise your website and give insight into your visitors.

How does Google analytics work? 

Analytics collects user data from each website visitor through the use of page tags. A JavaScript page tag is inserted into the code of each page. The tag then records the visitors browser on their actions while on your website. This then feeds back into Google Analytics.

You can then generate customisable reports on your visitors to give you a visulaisation of the data like  number of users, unique visitors, how long they are on your website, page views, contacts and more.

Google analytics screenshot


So how do get Google Analytics?

Any good website designer will set this up for you with the website build. If not, you can head to Google and they have a wealth of resource to get you started. If you don’t feel comfortable, or looking for a helping hand, get in touch.

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